|
Brilliance Brand – M2
■ Styling: By PINNFARINA , Italy
■ BMW Quality Control Process
■ Porsche Technology Chassis
■ Four-way ABS+EBD+EDS
■ Know as “Chinese BMW 3”
■ Core of Brand—Economy, Function, Quality of Life, Paragon of Sedan.
■ Brand Claims – Brilliant and Outstanding
■ Market Positioning – The first car for a family
■ Target Customer – White-collar, people with stable medium income
■ Key Features and Benefits Quality/Power/Space/Safety/Comfort/Drive/Fashion
|